PM Magazine (1982)

Four-channel video (color, three channels of stereo sound; 6:30 min.), two chromogenic prints, Speed Rail® structural support system, aluminum trim, one wall painted Chroma Key Blue, and one wall painted red

PM Magazine is one of Birnbaum’s earliest multi-channel installations. Responding to the marginalization of video artworks in museums and institutions at the time, the artist claimed a space for video by painting two freestanding walls with colors significant to television production of the 1980s: Chroma Key Blue and red, which was considered too vibrant for the broadcast of a stable signal. Four monitors are framed by an industrial Speed Rail support structure similar to hardware used in television production and trade shows. Manipulating and re-editing sequences from the television program PM Magazineand a Wang Laboratories computer commercial, Birnbaum draws on strategies from feminism and institutional critique to alter the meaning and fundamental syntax of mass-media imagery. Set to a post-punk cover of The Doors’ “LA Woman,” PM Magazineundermines popular culture’s emphasis on consumption, leisure, and gender stereotypes.

Museum of Modern Art, Gallery label from Cut to Swipe, October 11, 2014–March 22, 2015.